Mutares expands retail reach with acquisition of Prénatal’s Dutch operations

Germany’s Mutares (ETR:MUXG) SE & Co. KGaA has confirmed the acquisition of Prénatal’s Dutch operations from PRG Retail Group, marking its twelfth acquisition in 2023. The deal includes 38 physical stores and e-commerce activities, as well as an exclusive license agreement to promote Prénatal brands within the Netherlands.

Prénatal, a leading Dutch retailer known for its broad product range including maternity and infant clothing, childcare products, hard goods, and toys, generates around EUR 100 million annually. The brand is recognized for its proprietary brands and “De Blije Doos” (The Happy Box), with nearly 100% brand awareness and around 570 employees.

The acquisition involves Prénatal Moeder en Kind BV (‘PMK’) and its subsidiary WIJ Special Media BV (‘WSM’), which is expected to strengthen Mutares’ Retail & Food segment. The transaction is anticipated to be finalized in Q4 2023, subject to competition authority approval.

Mutares’ CFO Mark Friedrich and Prénatal Netherlands’ CEO Richard Turk have expressed optimism about navigating challenging market conditions and unlocking Prénatal’s growth potential. They have charted a strategic roadmap for growth that includes significant cost reductions and efficiency improvements under Mutares’ ownership.

In terms of fiscal projections, Mutares anticipates consolidated revenues of EUR 4.8 billion to EUR 5.4 billion for the fiscal year 2023. The company has set long-term targets of achieving revenues of approximately EUR 7 billion by 2025 and EUR 10 billion by 2028.

Mutares, which has offices across Europe and Shanghai, accrues its exit proceeds, dividends, and consulting revenues to the Mutares Holding. The Management Board and Supervisory Board hold over one-third of all voting shares.